“The Community Development Process,”
Green and Haines
In
the chapter titled "The Community Development Process", Green and
Haines discuss the various types of community development, the process and the
goals. The process of and outcomes of community development are important. They
focus on three areas: community organizing, community visioning and planning,
and evaluation and monitoring.
One
main questions community developers face is the questions of how to get the
community engaged in the issue. How do people become engage, maintain momentum,
and continue to work towards a common goal? Who should be involved in
development and community organizing? And how do you identify key players in a
community?
The
article examines various theories and views on community-based organizations
(CBOs). Various types of public participation exist and the article highlights
Sherry Arnstein's "ladder of public participation" as frame work to
understanding how communities can become more involved in making decisions.
When the community has more power and control over decisions, they are more
likely to become engaged.
Green
and Haines discuss challenges that community-based organizations face,
including sustaining a ideal level of public input. This can be due to the fact
that developing programs that fit within funding guidelines can alienate the
community members and organizing communities can be a slow process.
The
article also discusses why people choose to get involved. Sometimes it is
because the issues directly affect them or because of social relationships. If
someone they know and respects is involved, they are more likely to jump in
too.
Some
barriers people face when trying to get involved in CBOs are the lack of child
care, transportation, accessibility for the disabled, lack of advanced
information, time restraints, lack of communication, and residents not being
able to see a direct benefit of their actions having a impact on the issue.
Green
and Haines present various forms organizing can take; unions, constituency,
issue, and neighborhood/community. Community organizing is different from the
others because it involves people in a specific geographic area.
To
organize residents, CBOs use social action campaigns and the development model.
Social action campaigns include picketing, strikes, and sit-ins. The
development model helps residents work towards development goals. Examples of
community organizing models are The Alinsky model (involving a professional
organizer), the Boston model (contacts welfare clients), and the Association of
Community Organization for Reform Now (ACORN). The ACORN model combines the
previous two and is more politically focused.
Community
visioning is key in community development. A common vision is needed for the
community to organize around and beings a common desired end state. What do
they want their community to look like? If your community was a perfect place,
what would it look like to you? Visioning focused on the strengths of the
community and the strength needed to be developed in order to reach the desired
end product.
Green
and Haines review different planning tools there are used to guide development
and growth: Comprehensive - Rational Planning, Advocacy Planning, and Strategic
Planning.
One
common corporate-style strategic planning approach is the SWOT analysis. SWOT
stands for Strengths, Weaknesses, Opportunities, and Threats. It can be used to
build agreement within an organization and help identify areas of growth.
Towards
the end of the chapter, Green and Haines give a quick over view of Monitoring,
Evaluate, and Revise, all of which are key in community development. Monitoring
and evaluating reveal where corrections revision are needed. They can focus on
specific accomplishments and determine outputs and outcomes.
Questions
for the class:
Have
you engaged in community development or organizing? What was your experience?
Do you have examples of when the visioning stage was missed?
Has
your place of employment used a Strategic Planning tool, such as SWOT? What has
been your experience?